I'm the CEO and co-founder of the company and I'm always thrilled to welcome more great people to United Robots! We have decided to form a company with as much flexibility and freedom as possible, where we take responsibility for what needs to be done, and good care of each other.
Prior to United Robots, I worked as a journalist in Sweden for many years. Wait a minute! An old journalist as a tech CEO? Yes, I think the odd combination works really well! My experience, an understanding of journalism and what works in a newsroom is my contribution to the team - and I would like to think it is part the success that United Robots has gained in the market so far.
At work I am trying to communicate our (very high) goals in a clear and inspirational way, and then give everybody maximum autonomy to find ways to reach them.
United Robots is the world’s leading Content-as-a-Service solution for robot journalism. The company provides automated editorial content from structured data using data science and AI, including NLG (Natural Language Generation). United Robots has provided some 100 news sites with full service automated content since launch in 2015. The company works as partner to publishers in Scandinavia, Europe and North America who are using robots as newsroom resources to launch new verticals, drive conversions, provide real-time services, do geo targeting and more.