This website uses cookies to ensure you get the best experience on our website.

United Robots and selected partners use cookies and similar technologies to ensure you get the best experience on this website. If you consent to it, we will use cookies for analytics and marketing purposes.

See our Cookie Policy to read more about the cookies we set.

You can withdraw and manage your consent at any time, by clicking "Manage cookies" at the bottom of each website page.

Select which cookies you accept

On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly.

If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site.

To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy.

These cookies are necessary to make the site work properly, and are always set when you visit the site.

Vendors Teamtailor

These cookies collect information to help us understand how the site is being used.

Vendors Teamtailor

These cookies are used to make advertising messages more relevant to you. In some cases, they also deliver additional functions on the site.

Vendors Youtube, Meta
United Robots career site
Picture of Sören Karlsson

Sören Karlsson

CEO – Management

I'm the CEO and co-founder of the company and I'm always thrilled to welcome more great people to United Robots! We have decided to form a company with as much flexibility and freedom as possible, where we take responsibility for what needs to be done, and good care of each other. 

Prior to United Robots, I worked as a journalist in Sweden for many years. Wait a minute! An old journalist as a tech CEO? Yes, I think the odd combination works really well! My experience, an understanding of journalism and what works in a newsroom is my contribution to the team - and I would like to think it is part the success that United Robots has gained in the market so far. 

At work I am trying to communicate our (very high) goals in a clear and inspirational way, and then give everybody maximum autonomy to find ways to reach them.

Some of my colleagues

Picture of Lars Widmark
Lars Widmark
CTO

About United Robots

United Robots is the world’s leading Content-as-a-Service solution for robot journalism. The company provides automated editorial content from structured data using data science and AI, including NLG (Natural Language Generation). United Robots has provided some 100 news sites with full service automated content since launch in 2015. The company works as partner to publishers in Scandinavia, Europe and North America who are using robots as newsroom resources to launch new verticals, drive conversions, provide real-time services, do geo targeting and more.

Founded in 2015
Co-workers 26
Turnover SEK 20 million